Who We Are
Swedish Car Insurance Guide was founded in 2015 by a team of insurance professionals who recognized a need for clear, unbiased information about car insurance options in Sweden. Our goal is to help drivers make informed decisions about their coverage by providing comprehensive comparison tools, educational resources, and expert guidance.
We are not an insurance provider, but rather an independent advisory service dedicated to helping you navigate the complex world of car insurance in Sweden. Our team combines decades of experience in the insurance industry with a commitment to consumer education and advocacy.
Our Mission
To empower Swedish drivers with the knowledge and tools they need to make confident, well-informed decisions about their car insurance coverage, ensuring they receive the protection they need at a fair price.
Our Values
Independence
We maintain complete independence from insurance providers, allowing us to offer unbiased advice and recommendations.
Transparency
We believe in clear, straightforward information without industry jargon or hidden agendas.
Education
We're committed to helping consumers understand the details and implications of their insurance choices.
Accessibility
We strive to make insurance information accessible to everyone, including non-Swedish speakers.
Meet Our Team
Our dedicated team of insurance experts brings diverse experience and specialized knowledge to help you navigate the Swedish car insurance market.
Erik Johansson
Founder & CEO
Erik has over 20 years of experience in the Swedish insurance industry, having worked as an underwriter and claims manager before founding Swedish Car Insurance Guide. He holds a Master's degree in Risk Management from Stockholm University.
Anna Bergström
Insurance Analyst
Anna specializes in policy analysis and comparison. With her background in consumer protection, she helps identify the fine print that matters in insurance contracts. She's passionate about making complex insurance terms understandable to everyone.
Lars Eriksson
Content Director
Lars leads our educational content development, combining his insurance knowledge with clear, accessible writing. Previously a claims adjuster, he understands the practical implications of policy details and translates them into actionable advice.
Sofia Lindberg
Customer Relations
Sofia ensures that our users receive the support they need when navigating insurance options. Multilingual and with experience serving international clients, she specializes in helping newcomers to Sweden understand the local insurance landscape.
Our Journey
Foundation
Swedish Car Insurance Guide was established to address the gap in clear, consumer-friendly information about car insurance options in Sweden.
Comparison Tool Launch
We introduced our comprehensive comparison platform, allowing users to easily compare features and premiums across multiple insurance providers.
Multilingual Support
Recognizing Sweden's diverse population, we expanded our services to include resources in English and several other languages.
Consumer Education Focus
We launched our blog and educational series, dedicated to helping consumers understand the nuances of car insurance in Sweden.
Enhanced Advisory Services
We introduced personalized advisory services, allowing consumers to receive tailored guidance for their specific insurance needs.
Our Approach
At Swedish Car Insurance Guide, we take a customer-centered approach to insurance education and guidance. We understand that insurance can be complex and overwhelming, particularly for those new to Sweden or unfamiliar with the local insurance market.
How We Work
- Research: We continuously monitor the Swedish insurance market, tracking policy changes, premium trends, and consumer satisfaction
- Analysis: Our team analyzes the fine print of insurance policies to identify key differences that matter to consumers
- Education: We translate complex insurance concepts into clear, accessible information that helps you make informed decisions
- Guidance: We provide personalized recommendations based on your specific vehicle, driving habits, and coverage needs
We believe that an informed consumer is an empowered consumer. Our goal is not to sell you insurance, but to help you understand your options and make the choice that's right for your unique situation.
What People Say About Us
As an expat moving to Sweden, I was completely lost when it came to understanding Swedish car insurance. The team at Swedish Car Insurance Guide walked me through every detail and helped me find coverage that fit my needs perfectly.
Michael Thompson, Stockholm
I thought I was well-covered until I read one of their blog posts about winter driving insurance. I discovered several gaps in my coverage that could have been disastrous. Their clear explanations helped me update my policy appropriately.
Linnea Karlsson, Gothenburg
The comparison tool saved me hours of research and over 2,000 SEK annually on my premium. What impressed me most was that they highlighted coverage differences I wouldn't have noticed on my own, not just the price difference.
Johan Svensson, Malmö
Our Partners
While we maintain our independence from insurance providers, we collaborate with various organizations to improve our services and expand our knowledge base.
Swedish Consumer Agency
We work with Konsumentverket to ensure our information aligns with consumer protection guidelines.
Swedish Insurance Federation
We participate in industry forums to stay updated on regulatory changes and market trends.
European Insurance Education
We're part of a broader European initiative to improve insurance literacy among consumers.
International Consumer Protection
We exchange best practices with international organizations focused on consumer rights.
Our Commitment to You
At Swedish Car Insurance Guide, we're committed to:
Accuracy
We verify all information and regularly update our content to reflect the latest policy changes and market conditions.
Impartiality
Our recommendations are based solely on what's best for you, not influenced by commissions or partnerships.
Responsiveness
We're here to answer your questions and provide guidance throughout your insurance journey.
Continuous Improvement
We constantly seek feedback and enhance our tools and resources to better serve your needs.
Registration Details
Swedish Car Insurance Guide operates under the following official registration:
- Company Name: Swedish Insurance Advisory Services AB
- Registration Number: 37843929
- Registered Address: Storgatan 45, Stockholm, 11455, Sweden
- Regulatory Status: Registered with the Swedish Financial Supervisory Authority (Finansinspektionen) as an independent insurance advisory service
As an independent advisory service, we do not sell insurance products directly but provide information and guidance to help consumers make informed decisions.
Ready to Find the Right Insurance?
Let us help you navigate the Swedish car insurance market and find the coverage that's perfect for your needs.
Interesting Facts About Our Organization
Community Impact
Since our founding, we've helped over 50,000 drivers in Sweden find appropriate insurance coverage, resulting in an estimated 120 million SEK in collective premium savings.
International Reach
Our resources are used by people from 27 different countries who have moved to Sweden and need to understand the local insurance system.
Recognition
In 2022, we received the Swedish Consumer Advocacy Award for our work in improving insurance transparency and consumer education.
Volunteer Work
Our team dedicates over 200 hours annually to providing free insurance guidance workshops for newly arrived immigrants and refugees in Sweden.